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Chief Executive Sebastien Bazin

DOHA/LISBON/MADRID: Top European hotel chains are hiring workers without experience or even a resume as executives admit years of underpaying staff have come back to bite, leaving them unable to meet post-pandemic travel demand.

Thousands of workers left the hospitality industry when international travel shut down during the COVID-19 pandemic. Many chose not to return, finding better paid employment elsewhere, leaving hoteliers facing a desperate shortage.

Europe's largest hotelier Accor is running trial initiatives to recruit people who haven't previously worked in the industry, Chief Executive Sebastien Bazin said in an interview with Reuters at the Qatar Economic Forum last month.

Accor, which operates brands like Mercure, ibis and Fairmont in over 110 countries, needs 35,000 workers globally, he said.

"We tried in Lyon and Bordeaux ten days ago and this weekend we're having people interviewed with no resume, no prior job experience and they are hired within 24 hours," Bazin said.

In the short term, Accor is filling roles in France with young people and migrants while also limiting services.

"It's students, people coming from North Africa," Bazin said. "And basically closing restaurants for lunch or (opening them) only five days a week. There's no other solution."

The new recruits are given six hours of training and learn on the job, he said.

Staff shortages are particularly pressing in Spain and Portugal, where tourism accounted for 13% and 15% of economic output respectively before the pandemic.

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Hoteliers there are offering higher pay, free accommodation and perks like bonuses and health insurance.

"Many employees have decided to move to other sectors, so we are starting an industry from scratch and we have to fight for talent," Gabriel Escarrer, CEO of Spanish hotelier Melia, told reporters in Madrid.

To attract staff, his company recently provided accommodation, sometimes in hotel rooms, due to a shortage of rental housing near its resorts.

Smaller hoteliers face similar staffing challenges.

The operations director of Hotel Mundial, one of Lisbon's most iconic hotels, said it was currently trying to recruit 59 workers. Without enough staff, he fears some hotels will cut guest numbers and the range of amenities they can provide.

"If we cannot recruit, we will have to cut services," he said. "This is regrettable and dramatic for an industry that has had no revenue for the last two years."

'WE'VE BEEN BLIND'

Across Spain and Portugal, two of Europe's top tourism destinations, the scenario is echoed in bars, restaurants, and hotels - the bookings they have longed for but at a cost they are struggling to meet.

Jose Carlos Sacó, 52, can only open his Madrid bar, Tabanco de Jerez, during the weekend when students in need of extra cash have no classes and are available to work.

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